3 Tips to Making Consistent Sales as a Realtor in Lagos, Nigeria
Making consistent sales as a realtor in Lagos feels like chasing moving targets some months. You close three deals in January, then February comes with zero transactions. March brings one sale, April brings another drought. This unpredictability keeps many realtors struggling to build a stable income.
The difference between realtors who make consistent sales and those who don’t isn’t luck or timing. It comes down to three specific practices that separate top performers from everyone else in Lagos’s competitive property market.
Build Trust Through Property Knowledge, Not Just Connections
Most Lagos realtors rely heavily on personal connections to generate leads. You know someone who knows someone looking to buy. This approach works until your network runs dry. Then what happens to your sales?
Consistent sales as a realtor in Lagos requires becoming the go-to expert people trust for honest property advice. When a client asks about infrastructure development plans for Ibeju-Lekki or the real difference between buying off-plan versus completed properties, can you answer with specific details and recent examples?
Study the areas you sell properties in deeply. Know which streets flood during the rainy season. Understand the exact costs buyers face beyond purchase price, legal fees, agency fees, and documentation expenses. Learn current mortgage options like MREIF and how they affect your buyer’s purchasing power.
This knowledge transforms you from a middleman into a trusted advisor. Buyers return to advisors when they’re ready to make decisions. They refer their friends and family to advisors. Your sales become consistent because people seek you out instead of you chasing them.
Visit properties you represent multiple times. Talk to residents in the estates. Understand traffic patterns during rush hours. These details matter more to serious buyers than glossy brochures and generic property descriptions.
Follow Up Like Sales Depend On It, Because They Do
A buyer views a property in Lekki Phase 1 on Saturday. You send one WhatsApp message on Monday asking if they’re interested. They don’t respond immediately, so you move on to other prospects. Three months later, you see they bought a similar property through another realtor.
This scenario repeats constantly across Lagos because realtors give up after one or two follow-ups. Research shows that 80% of sales happen after the fifth contact, but most realtors stop at the second contact. You’re leaving money on the table by not following up consistently.
Create a simple follow-up system using your phone calendar or a basic spreadsheet. Every prospect who views a property gets scheduled follow-ups on day 3, day 7, day 14, and day 30. Each follow-up adds value instead of just asking if they’re ready to buy.
Send useful information during follow-ups. Share a recent article about property documentation requirements. Forward details about similar properties that just became available. Mention a new payment plan option from developers you work with. Give them reasons to stay engaged with you.
The fortune lies in the follow-up. Consistent sales as a realtor in Lagos means staying top of mind until buyers are ready to make their purchase decision. Most buyers need 3-6 months to decide on property purchases. Your persistence during this period determines if you close the deal or someone else does.
Partner With Quality Developers and Properties
Selling any property someone hands you might seem like the path to more sales. The opposite is actually true. Realtors who maintain consistent sales in Lagos carefully choose which developers and properties they represent.
When you sell a property with documentation issues or construction defects, that buyer will never refer anyone to you. They’ll warn their friends away from you. One bad sale can cost you ten future sales through lost referrals and damaged reputation.
Work with developers who deliver on promises, have proper documentation, and build quality properties. Companies like Edenbrooks Homes in Lekki Phase 1 maintain high standards that protect your reputation as a realtor. When your clients move into quality homes without legal or structural issues, they become your best marketing tool.
Verify every property before adding it to your portfolio. Check the title documents yourself at the land registry. Visit construction sites to assess build quality. Talk to previous buyers about their experience with the developer. This upfront work saves you from losing future sales to reputation damage.
Your long-term success as a realtor depends on the quality of properties you sell today. Buyers remember realtors who sold them problem-free properties. They forget realtors who just made a quick commission and disappeared when issues arose.
Your Path to Consistent Sales Starts Today
Making consistent sales as a realtor in Lagos isn’t about working harder or knowing more people. It’s about building genuine expertise in your market, following up persistently with prospects, and representing quality properties that enhance your reputation instead of damaging it.
These three strategies work because they focus on becoming valuable to buyers instead of just being available. When you provide real value through knowledge, consistent communication, and quality property recommendations, sales follow naturally month after month.
Start implementing one tip this week. Study the infrastructure and development plans for areas where you sell properties. Set up a simple follow-up calendar for your current prospects. Review your property portfolio and remove listings that don’t meet quality standards.
Ready to partner with a developer committed to quality and proper documentation? Contact Edenbrooks Homes to learn about our realtor partnership program for premium Lekki Phase 1 properties. Let’s build your consistent sales together.